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Updated on 25 October 2026. This policy describes cookies, browser storage technologies and external services used on the ProLife Medical® website. It covers this website and is separate from the notices of external platforms.
1. Cookies and technologies used
The website may use mechanisms strictly necessary for operation, security and authentication of authorised persons. Google Analytics 4 is optional and is not loaded before visitors consent to analytics. This analytics module does not use cookies for personalised advertising. You can continue using website services and pages if you decline analytics.
2. Technical functions and browser storage
- WordPress administration: authentication, session and security cookies may be used for authorised users (for example
wordpress_test_cookie). - Returning to a page or section:
sessionStoragemay temporarily be used to return to a card or section. This navigation feature does not itself include medical responses. - Laboratory catalogue: test selections and calculations are handled locally in the interface. Request details are sent to the operator only when the user chooses to submit them.
- Analytics preferences: the choice of “Accept analytics” or “Necessary only” is stored in
localStorageunder a dedicated key for up to 180 days, so that it need not be requested on every visit. This entry is used only to manage the choice. - Server logs: HTTP requests and security events may be technically logged as explained in the Privacy Policy. Logs are not Analytics cookies.
3. Google Analytics 4 — only with consent
If you select “Accept analytics”, your browser loads Google Analytics 4 with measurement ID G-SZKD3LG1P0 and permits storage of identifiers needed to measure visits. Google may process technical details, pages visited, navigation interactions, identifiers and approximate device or regional data under its own policies.
Measurement includes page views and, where applicable, actions such as clicking a phone, WhatsApp or email button. Click events must not include medical form contents or data entered by patients. This module does not enable storage for personalised advertising.
Without consent, this module does not load the external Google Analytics script or send measurement events. Refusal does not restrict access to website content. See Google’s Privacy Policy and Google Analytics data use.
4. Google Maps — only when requested
A centre’s map is not loaded automatically. If you click “I agree — show Google Map”, the browser requests Google Maps content. Google may receive your IP address and browser details and manage its own cookies or identifiers. This choice is separate from consent to Google Analytics. You can use the postal address displayed on the website without loading a map.
The “Open in Google Maps” link opens the external service. See Google’s information about cookies.
5. External medical results portal
Accessing medical results opens a separate external portal. Its cookies, authentication identifiers and security measures are governed by the platform operator’s notices and are not installed merely by opening ProLife Medical web pages.
6. Accepting, declining or withdrawing consent
On your first visit you can choose “Accept analytics” or “Necessary only” without leaving the page. At any time, select “Cookie preferences” in the website footer to change your choice.
When you withdraw consent to analytics, measurement stops for subsequent navigation and the website attempts to delete Analytics cookies accessible to this domain. You can also clear cookies and local storage in your browser settings. The choice expires after no more than 180 days, when you may be asked again.
7. Legal basis and contact
Storage and access to a user’s device are governed by Romanian Law No. 506/2004 and Regulation (EU) 2016/679 (GDPR). Non-essential analytics technologies are activated on the basis of consent. For questions about personal data, contact the controllers identified in the Privacy Policy or email office@prolifemedical.ro. See also our Terms and Conditions.